The third Isle of Wight Day, was held on Saturday, September 22nd where the UK’s longest ever coastline clean-up to rid the Island’s beautiful beaches of unwanted plastic waste washed up on our beautiful beaches in the largest coastline clean-up ever attempted in the British Isles. Our  aim to recruit enough Islanders and volunteers out on to our beaches that weekend to clean the full 67 miles of Island coastline

Leading this initiative was Nipper, our giant 7ft high crab mascot (with pincers to pick up plastic waste) who appeared at all the Island’s major events throughout the summer. Nipper helped to recruit the hundreds of volunteers needed for this major coastline clean-up.

Alongside the volunteers, 20 Ambassadors for each of the beaches were recruited to be a point of contact for those that participated in the clean.

Isle of Wight Day provided the clean-up volunteers with disposable rubbish bags, gloves, high viz vests and other equipment to help with the coastal clean-up. All plastic rubbish that was collected over the weekend was safely disposed of in conjunction with the IOW Council and Amey.